Lateral Marketing

Philip Kotler, Fernando Trias De Bes

2003232 pages~~★★★★☆~~ 3.5 · 2Business & Money

Available now — printed in our own bindery We print this title ourselves and ship it, most often the same day. Roman Urdu and simplified-English editions on request, with AI notes in the margins.

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About the book

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in th…

AuthorPhilip Kotler, Fernando Trias De Bes

Year2003

Length232 pages

ISBN9780471455165

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